Company: Poshmark is a marketplace where users can buy and sell fashion, home goods, electronics, and more.

Goal: Launch promotions in India as a part of the GTM strategy in order to retain users and boost revenue.
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Execution: Created a rollout strategy to introduce promotions to the Indian market. Worked with the legal, engineer, creative, and data teams for a successful launch.
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Results: 350+ users earned over ₹1.3M in Posh Credit (in-app currency) from promotions and roughly 34% of Poshmark India revenue comes from promos.

Project 1: For LinkedIn, I wrote copy for the relaunch of the Groups product, which was featured in TechCrunch and AdWeek.

Project 2: At Poshmark, I write copy for various marketing campaigns, including our Snapchat Partnership which we promoted to 10M+ users via email, push, and in-app banners.
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Project 3:  I write articles on sustainability, marketing, business, and tech on my blog.

Company: Impulse partners with brands to conduct market research. They give out prizes to users who answer questions. ​

Goal: Build a marketing campaign that acquires new users and finds a beachhead market.
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Execution: Created an integrated marketing campaign by launching 5 different Instagram ads and posting organic social content.
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Results: In 1 month, Impulse gained 300+ users and discovered a beachhead market with the tech community.

Company: Globalink Network is a freight network that helps independent forwarders and logistics providers build good relationships and grow their business.

Goal: Increase organic web traffic and have keywords rank higher on Google. Also, support the website redesign by making it more SEO friendly and incorporate UX/UI principals.
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Execution: Used Moz for keyword analysis and the SEO audit. Implemented new keywords on the website and blogs.
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Results: Optimized 20+ blog posts, led the UX/UI website changes, re-wrote the website copy, and increased organic monthly search traffic by 67.6%.